Global Marekting and Ethics Coursework Example | Topics and Well Written Essays - 1500 words

Global Marekting and Ethics - Coursework Example The success of the vehicle companies largely depends upon supplying vehicle models keeping in parity with the customers’ tastes and preferences. In this world of perfect competition, continuous innovation is ushering among the companies for building up new design of cars. Attracting customers along with product innovations, customers taste and preferences must be given prime emphasis for success. In 1980s and 1990s the main thrust of the automobile companies was to produce so called â€Å"world cars†. The term â€Å"world cars† mean that several automobile multinational companies like Ford, General Motors, and Toyota during that time targeted to sell cars in a same design produced in their centralized units in their overseas global market with a perspective that it would reap them huge benefit over their cost coverage. But the ultimate scenario in the reality was reverse. It was found that consumer in different market showed different taste and preference orienta tion as for example in North America the consumers demand were biased towards pick up cars while in European countries pick up cars were treated as utility vehicles purchased by firms for production use. Life style and preferences of the consumers can be referred to as a chief driving force in global marketing of automobile industries.... In many cases the firms may have to adopt unique mix in their marketing strategies in order to appeal purchasing behavior of a certain segment in a certain region. Management studies have revealed that African-Brazilian market is completely different from African-American market –the causal factor being the differences in social norms. In another example it was seen that group of people in China aged 45-55 who had few parallels in other countries during 1960s and 1970s were highly sensitive to price change and produced negative attitude towards entry of new products (Hill, n.d., p.491). So the firms had to rethink and formulate their marketing strategy mix in order to find a solution. Gender bias can also be regarded as a strategic factor in the global automobile industry. In the American society, in the automobile industry initially there was a trend in mixed workforce (both male and female) but gradually that trend changed and focus was diverted towards male dominance in the workforce and the famous Ford Company were in favor of this policy and promoted the same and gained unparalleled success. From table 1 (appendix), it can be seen that percentage women employment in Ford Company gradually declined (Robertson, 1999). Role of religion in global marketing of automobile industries Religion also acts a chief driving force in global marketing paradigm. In United States of America, there is predominance of small groups and they have deep belief in spirituality. There is no certain rigorous rigidity in joining different religious group only following few simple rules and some informal meetings (generally couple of months in that religious group) will suffice. These small religious groups rather behave like product

Road Freight Transport Essay Example | Topics and Well Written Essays - 2500 words - 2

Road Freight Transport - Essay Example The road freight industry basically refers to the groups of companies that manage cargoes and shipment of other luggage through the road network including railways. These goods may be for other industries or for consumer use. Over the years, road freight has become more costly and thus less prefered. This owes to the ever up surging petroleum prices, increased road taxes, lots of heavy road traffic even after the peak hours, more alternatives available and most of all stringent rules and restrictions on road freight. The United Kingdom has also seen a change in the goods that are carried by road and also the transport means that are being used for it. The road freight industry of UK has been highly criticized for its legislations and other informal regulatory policies from time to time. However, it has survived through all this and come out successful, nonetheless. The road freight industry in the UK is composed of lorries, cargoes and railways mainly. Many laws have been passed to ensure the smooth running of the industry and to minimize smuggling and other bads in the society such as trade of illegal goods. However, it has been criticized for been a lousy industry which hasn’t worked up to its capacity. This criticism can only be weighed under the facts and figures that will be described in this paper. The Freight Transport Association (FTA) has been working tirelessly to make the freight process in UK highly civilized and well planned. It has, to a considerable extent, been successful in achieving its goal. Though, there is more yet to be done. It is not just one company that will make road freight reach new heights, a lot more private companies will have to plunge in and turn dreams into reality. Road haulage companies may volunteer to give some suggestions and suggest strategies that might help improve the public image of the road freight industry. This is very important for the industry to survive and earn profits. The road freight industry in the